Telling Your Story Can Change Everything
According to a write up on The Wall Street Journal Online the video above cost about $4,500 to create.
After it ran on YouTube, Dollarshaveclub’s website crashed because of an influx of traffic.
The company said it gained 25,000 members within the first week of posting the video, although it won’t disclose sales or revenue.
The company recently announced an additional $10 million in funding led by Venrock.
8 Million Plus Views – And Going Strong
As of January 2013 there are now 8,016,270 views on the You Tube video and 62,346 likes on Facebook with 845 people talking about it!
Not only is it a compelling story, but it’s the way that he is telling the story…directly to you.
He does not focus on anything he is doing, he just looks directly into the camera and gives it to you!
“And do you think your razor needs a vibrating handle, a flashlight, a back-scratcher and 10 blades? Your handsome-ass grandfather had one blade. Stop paying for shave tech you don’t need.”
Start telling YOUR story and you will increase your business as well… in video AND print.
So like Mike sez…”We are DollarShaveClub.com and the party is on!”
I’m posting related videos over at the ThinkJack Youtube channel.
Check it out!