The White House, Email and You

White House Email

All political views aside…  what can you learn about email marketing from the White House?

A lot.

One thing you have to say for the Obama Administration is that they KNOW how to harness the power of the web to communicate their message.

What has that got to do with you and your empire?

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Get Noticed Beyond Your Wildest Imagination

Pretty wild claim, but if you’ve been online for longer than two minutes you have realized that just having a great product or service or something powerful to say won’t necessarily get you noticed.

So how does getting noticed work?

And is there something I can do to accelerate that process?

The answer is “YES”!

This is the maiden blog post for

One of the things that I will be doing here on a regular basis is reviewing books and teachings from master marketers and teachers from the past and the present.

So… I thought I would open with a recommendation for a recently published book.

Amazon ImageIt’s called Platform: Get Noticed in a Noisy World – A step-by-step guide for anyone with something to say or sell. It was written by Michael Hyatt.

I read through it in a day. I’m now reading through it again for a second time.

I will probably dedicate a few posts to this book.

For now I would just give it a hearty recommendation, you can  pick up a copy on Amazon and have it in a couple of days.

Seriously… Just do it.

Below are the first four paragraphs in the introduction:

More than four centuries ago, William Shakespeare wrote, “All the world’s a stage,” and his words are truer today than ever before. If you have something to say – through a blog, a seminar, a book, a song, a screenplay, a sermon, or a stage play – you are on stage. If you have something to sell – whether one-on-one, before a huge crowd, or on the Internet – you are also on stage.

But this stage has never been more crowded – and simply being on it doesn’t matter much if the lights are not shining on you, or if there’s no one in the audience.

This book is all about attracting that audience, turning on the brightest lights you can find, and building passionate loyalty so your audience stays with you through every line, every scene, every act. It is not about ego or being the center of attention. It is about having something of value to others and finding the most powerful way of getting that message to others who can benefit from it.

If you are an aspiring (or already successful) author, artist, musician, public speaker, salesperson, candidate for public office – anyone who has something to say or sell – I want to help you take the stage and get noticed beyond your wildest imagination.

Pick up Michael’s book – It will motivate you to start on your platform.

…and if you haven’t yet – sign up for the Insider Updates below!