The only 3 ways to increase your business
Fighting “overwhelm” is an occupational hazard for those of us that wade into the business realm.
Whether you are just starting from scratch or are in it up to your elbows, there are a lot of hats that you wind up wearing.
One of the keys to success is determining what’s an important use of your time and what is not.
It’s a changing list depending on your day.
But if you want your business to grow, or more importantly – increase the actual cash you can pull out for your actual life…
Then ya gotta love how Jay Abraham boiled things down to the simple in his list of 3 ways to increase your business.
This could be your game changer.
I remember when I first read this in Jay’s Book “Getting Everything You Can out of All You’ve Gotten.”
It was like a light went on and started blinking red.
We have this thing inside of us that tends to overcomplicate things.
This is simple.
Behold the transformational “list” of 3:
1.Increase the number of clients/customers
2.Increase the average size of the sale per client/customer
3.Increase the number of times clients/customer return and buy again.
Start looking at what you are doing in the light of these 3 filters and adjust accordingly.
It will change everything… for the better.
If this doesn’t work I am doomed.
How can anything good come from trying to live out of that kind of pressure?
That is how many approach new ventures they wish to start.
If you are looking for a miracle, a hail mary pass, a come on lucky seven – momma needs a new pair of shoes kind of start…
It’s probably going to fail to meet that kind of expectation.
Because failure is part of the process.
Do those long shots actually work?
That’s why we do them.
But the real successes we experience come from not giving up when it doesn’t work the first time we press the launch button.
Failure is part of the process.
It is what we do at the failure points that determine if we will succeed.
So how will the shining new year that stands before you be different than the one now behind you?
Change your mind.
Give yourself permission to fail.
Don’t operate out of desperation.
Even if you are desperate.
Learn from the mistakes that you made from the previous years.
And even if you don’t score the touchdown, at least you can move the ball further down the field.
If you do that, you will succeed –
Failures and all…
I’m working on some new tutorials for you about getting things started online.
These will lay the foundation that you can build upon to get to the places you want to be.
I can tell you right now that this is not going to be for everyone.
It may not even be for you.
Cause you will have to do things you may have never done before and that is scary.
Because it will involve being willing to fail to move forward.
It will require you to invest time and thought.
And some money.
yep… it will not be free.
There will be “free” stuff, but there will be expenses as well.
So – there it is.
That’s it for now.
In the mean time – take a breath…
and know that this year is going to be one of moving forward in your hopes and dreams.
Your fellow dreamer
If you haven’t subscribed yet… do it now.
I was going through some notes that I had taken as I was re-reading the Masters. I thought I would give you the condensed Top Ten.
1. “Marketing is the name we use to describe the promise… the story it tells, the authentic way it delivers on that promise.” – Seth Godin
2. “Don’t find customers for your products, find products for your customers.” – Seth Godin
3. “Never stop testing, and your advertising will never stop improving.” – David Ogilvy
4. “The consumer isn’t a moron; she is your wife.” – David Ogilvy
5. “The headline has only one purpose – to get you to read the next line.” – Eugene Schwartz
6. “This is the copywriter’s task: not to create mass desire – but to channel and direct it” – Eugene Schwartz
7. “Who reads long copy? Buyers do” – Dan Kennedy
8. “The best headlines are those that appeal to the reader’s self-interest – headlines that offer the reader something he wants.” – John Caples
9. “Advertising says to people, ‘Here’s what we’ve got. Here’s what it will do for you. Here’s how to get it.” – Leo Burnett
10. “It’s not the creation of new and tricky words and pictures, but putting familiar words and pictures into new relationships.” – Leo Burnett
Onward and upward.
We are drawn into stories.
It is hardwired into our beings. The greatest teachers and visionaries have communicated their ideas wrapped in the words of a story.
It can be as simple as a story picture that illustrates our point or full blown tale that has you on the edge of your seat.
Why is this so effective?
According to a write up on The Wall Street Journal Online the video above cost about $4,500 to create.
After it ran on YouTube, Dollarshaveclub’s website crashed because of an influx of traffic.
The company said it gained 25,000 members within the first week of posting the video, although it won’t disclose sales or revenue.
The company recently announced an additional $10 million in funding led by Venrock.
As of January 2013 there are now 8,016,270 views on the You Tube video and 62,346 likes on Facebook with 845 people talking about it!
Not only is it a compelling story, but it’s the way that he is telling the story…directly to you.
He does not focus on anything he is doing, he just looks directly into the camera and gives it to you!
“And do you think your razor needs a vibrating handle, a flashlight, a back-scratcher and 10 blades? Your handsome-ass grandfather had one blade. Stop paying for shave tech you don’t need.”
Start telling YOUR story and you will increase your business as well… in video AND print.
I’m posting related videos over at the ThinkJack Youtube channel.
Check it out!